Who am I?
A writer, an artist, a photographer-by-chance and a very curious human.
Can I call myself a plant-parent if the pigeons in my building killed the only two plants I ever tried growing?
Currently, I'm surfing the Influencer Marketing waves as part of the Creative Solutions team at BigBang.Social, Collective Artists Network.
I reap and sow dad-jokes as a hobby.
Strong beliefs include crunchy-golden-buttered toasts.
Branded Content
Content ideation and execution for Lakmé's multiple product launches including the Absolute Explore Eyeshadow Palette, the Vit C+ Serum, the Micellar Range and the Sun Block Range.
Role: Ideation & Campaign Planning. Pitching the Brand, Briefing the Influencers, Execution of the Content & Client Coordination for Creative Solutioning.
Worked on a two-part brief from Vaseline on their Body Creme Range launch including an event plan and the influencer amplification plan for it. The campaign was a big success contributing a notable revenue in returns.
Role: Cracking the campaign communication, building an event theme and supporting influencer content, planning an extended influencer campaign plus scripting, briefing and being responsible for end-to-end creative solutioning for the campaign.
Worked on the "Dhoondenge Toh Milega" campaign for Google Search, providing creative solutioning and execution assistance to influencers and celebs.
Role: Scriptwriting, creative coordination between the brand and multiple influencers + celebs, ensuring a seamless process.
Dubai Tourism Campaign with the Fukrey boys Pulkit Samrat and Varun Sharma where they spent 48 hours in Dubai exploring the place as a stopover.
Role: Content planning for the 48 hour itinerary in Dubai for both of them, brainstorming/scripting/content flow plus creative-coordination between the brand and the talents enabling a smooth execution.
A End of Reason Sale campaign with quick turn-arounds and tight timelines for Myntra.
Role: Scripting for celebrities including Maniesh Paul and Helly Shah and ensuring the smooth execution of the content from a creative POV.
Being the Creative POC for Kwality Wall's and Cornetto and executing content for a long-term association conversation between the brand/s and a list of influencers/content creators/celebrities.
Role: Creative POC for all things KW and Cornetto, Ideation and Scripting for Raashii Khanna's content in the long-term deal, creative support and solutioning for other influencers involved in the long-term deal.
I have also worked on many one-off campaigns with scripting requirements and creative solutioning requirements. Some of them included the role of direction during the shoots and coordination + negotiation with the brands from a creative POV.
Responsible for scripting and managing the content execution of 4 creators for Nestle's introduction of Gerber to India.
Additionally, I scripted and handled their 10 second ad-edits for Meta's platforms.
A retainer conversation with the brand, my involvement with the brand has been in the topical campaign for Holi With Crocs. The role included scripting, briefing the creators and smooth creative coordination between the influencers and the brand.
Currently, as of Mid-May, I'm working on the Spring Summer campaign with Influencers like The Mermaid Scales.
Managed the content execution for Allo Health's topical campaign on World Sexual Health Day.
The campaign focused on driving people to Allo Health's website and encouraging them to take their free sexual health awareness quiz.
Scripting and managing content execution for the campaign
A few other brands that I've worked on, that are either in the process of conversion, or didn't make the cut to go live sadly.
OTHER PROJECTS
Best Social Awareness Ad Campaign 21-22 (SCMSophia Polytechnic)
Best Work in Photography 21-22 (SCMSophia Polytechnic)
Best Work in Journalism 21-22 (SCMSophia Polytechnic)
Best Documentary & Best Fiction Film 21-22
(SCMSophia Polytechnic)
@chitra.jar